I can't remember to have mentioned Nikon in this thread and context. In my personal opinion their top of the line products are just one out of five ways to go (the others are Zeiss, Svarovski, Fujinon and Leica) for me.
I originally intended to buy a Fuji 16x70 about ten years ago, but two to three partially personal opto-mechanical as well as ergonomical preferences made me buy a more expensive competitory product after a long and hard struggle. I do not regret this, but was a bit frustrated to almost having been mislead to buy what in the end had appeared to be (in my case!) just the second-best option for my eyes and brain. However, in order not to go on "bashing Fujinon" now I am not going to repeat what these reasons had been and by the way still would be (in my case).
IMO, Fujinon produces the best performance/price-ratio porro-binoculars available nowadays, but this does not necessarily mean they are also the absolute best of all. If I needed a 10x50 porro, it would indeed be the Fujinon 10x50. But if it came down to choosing a new roof-prism-binocular, it would certainly be a Zeiss, Swarovski or maybe even the EDGE-Nikon. But since I have a still very nice Zeiss 7x42P*T-Dialyt, I can't see a real reason to buy a newer one just for a light-gain of a few percent..
My personal philosophy is "Buy the best and forget!" for the next 25 years... This has turned out to be cheaper and more joyful than buying a cheap product every two years, by the way. (But who knows - maybe I just can't resist on replacing my 7x42 by the new 8x42 HT, some day?...)
Finally, as a European, I probably am a bit more sceptical to advertisement-hypes than people may be in other regions of the world and prefer not to go where everybody goes (for whatever reasons). I don't consider myself mainstream, so you are welcome to call me an individualist who is reluctant to be manipulated in any direction against his own independent experiences and decisions. In fact, I also feel free to own a Fujinon 14x40 Techno-Stabi which I am quite fond of and mainly using for nature-watching.
I admit I like Japanese optical products (see some of my telescopes below). As a Swiss I like mechanical quality and precision, but as a European I'm also trying to personally support the European optical industry which I may be a bit proud of. You are quite welcome to call me a European patriot, if you like...
Last but not least, since I've been on pension for the last three years, I am financially independent enough to utter my own opinion without promoting any specific products. In fact, I've never been interested in business at all.