I think outreach programs are operated backwards. If someone is interested, they'll come to me. Me going to them is futile. You can't pique interest if it ain't there.
That would seem exquisitely short sighted. Interest doesn't grow in a vacuum, nor from darkness without exposure. In the last two years alone, by doing outreach events at local schools, we've had nine families with 18 children join our club's family education program. They didn't know they were interested until we went to them.
Because our grandchilren live far away from us, I didn't know what their interest was in astronomy so I re-built a 10" dob and took it to Colorado for their family three years ago. Three of the oldest four are now teaching astronomy to visitors at parks. Thirteen year old Stephen asked to come down here to join me at a local event, and using some of my spare equipment he taught both solar observing in daytime and night sky wonders at the Astronomy Magazine Tucson star party, as well as two school events and Univ. of Ariz. astronomy students' first night events.
And his older sisters, now 18 and 17 and both black belt Tai Kwan Do instructors and one a hot air balloon pilot, have been running my scopes at the Grand Canyon Star Party for two years. They are very adept at explaining stellar life cycles, visible planet facts, double star behavior and color meanings, and the nature of planetary nebulae. I never would have known of their hidden abilities if I hadn't dropped the scope off with them.
Speaking of which, about 110 of us astronomers work with over 1,400 visitors each night on the South Rim for a week each June. WE are coming to THEM, and the response is tremendous. I get a couple of dozen unsolicited emails from visitors in the weeks after each year's events talking about the life altering awakening. I've even heard from families helping start school science clubs after returning from their vacations. The best galaxy observer I know had no real interest or awareness of astronomy fifty years ago in Chicago and was kind of aimless going through school, but a local amateur invited science students to a local park to do some observing. It changed Paul's life. Not only did the experience open his mind, he actually fealt a musical inspiriation. He now is a concert pianist and piano teacher as well as having built his own sixteen inch reflector and machined a Beyers style equatorial mount. Several years ago, when we were planning future dates for GCSP and pondering the effect of the moon on the early evenings with visitors versus late evening for the astronomers, he pushed us to favor the limited lunar impingement for the visitors. His closing statement was, "You never know what one life you'll touch." And at least ten percent of the visitors to my scopes say something along the lines of they didn't even know this sort of activity existed.
It's certainly not a character flaw to not want to do outreach. We astronomers tend to flock to the solitary exploration of the sky. Perfectly OK to say no to outreach. But if one enjoys the interaction and seeing the awakening, and, like me, you've seen all the faint fuzzies you care to, it sure is interesting to see some of them all over again through new eyes. As Paul said, you never know what one life you might touch. But part one is going to them; they don't know what they don't know.