"Personnally I don't care if the focuser was made in Auburn, in China or at the Willie Wonka Chocolate Factory."
That's wonderful. However, when a manufacturer misdirects the buying public with respect to facts that do matter to some buyers (Made in America versus Made in China or custom built in small batches by craftsmen rather than mass-produced by automation, for example), that manufacture competes unfairly with other manufacturers who sell similar scopes with similar origins but do not use innuendo to imply things about the nature and origin of their scopes that are untrue. If you were someone who chose a Stellarvue over an APM or Astro-Tech scope, for example, because you were lead to believe that the scopes were hand made in small batches using optics and focusers made here in the US, and paid a small premium for that scope on the basis of that belief, you might not be so magnanimous, even if the scope were a good one, should you later discover that one of the prime reasons you chose the SV scope and to pay the higher price was factually baseless.
Me? If that happened to me I would be scratching my head asking myself how it was that I came to hold a false belief about my scope, who lead me astray and how did they do it? I have a hard time buying (even good stuff) from sources that aren't 100% crystal clear, factual, precise and direct in their claims and communications about their products. But that's just me. I'm not a member of P.T. Barnum's target audience, I guess.