I don't think that has to be the case. The reason I have a goto scope is because I don't like the equipment getting in between me and observing. Once your goto scope is setup, it pretty much disappears into the background and lets you concentrate on observing without thinking about pointing, tracking, etc.
It really all depends on what we enjoy doing and how we enjoy doing it. For me, GOTO gets in the way of observing the night sky, it gets between me and the telescope. It represents time and effort, it represents taking my mind away from the eyepiece, from the night sky.
For me, observing includes more than just looking at a named object. Looking at a star field, I am observing it in much the same way I observe "objects", I am carefully looking at what I am seeing, inspecting it with care, learning and comparing it with what I remember. I "discover things" DSOs I had not known, even recognize variable stars because of changes to the field.
Herschel, Messier, those whom we follow, they discovered and they observed. It is possible for the modern amateur to enjoy those same thrills, there is no need to rush about, going from one object to the next without pausing to enjoy what is there, in between, what may be unseen.