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Successful promo ideas for outreach events?

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#1 Sean Wood

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Posted 17 July 2013 - 12:32 PM

My local club is hosting an "Intro to astronomy/Telescope workshop" for this coming Sept. We're hoping to help people make a better informed purchase for the upcoming gift giving season if they intend to take the leap into astronomy as a hobby. We've been focusing some effort and have some seasoned "vets" in the club that are going to put on an excellent program. We've done a similar program before with a modicome of sucess but would like to increase attendance if possible. Locally some of our hobby shops and retail establishments that might carry entry level astronomy equipment have either went out of business or stopped carrying it and from my understanding that was a serious avenue for promotion because we would set up flyers/pamphlets letting people know what we were doing and when. The club has used some other local community bulletin boards, social network sites and posting to the local science center's calendar to promote our events in the recent past with mixed results. Could anyone offer up ideas for promotional methods that you have noticed worked in your own club programs or outreach events. I have some ideas that maybe you could chime in on if they're a waste of resources to pursue due to you having tried them with little payoff/effort.

We've brainstormed and are considering the following:

Send an email to the science teachers within our clubs district asking them to post it to their students. Most High/middle Schools in NC have individual websites.

Putting out flyers on the community bulletin boards that a lot of grocery stores now have.

Social networking via our Facebook and Google+ pages.

Definitely try and find the few retailers left peddling scopes and see if they'll let us post a flyer near their displays.

List our event on the community events bulletin boards on our local NPR station and family events sites. We have a local group called "My Winston-Salem" that does a "Weekend Round Up" listing of the best events locally in several categories.

Promote our event on Cloudy Nights here in the "Starparty" and "Outreach" forum posts.

Can anyone suggest other ideas that they have found to work?

#2 k9yr

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Posted 17 July 2013 - 12:43 PM

Our clubs outreach programs are connected to about 10-12 local libraries. We usually have flyers and pamphlets available during our outreach observing sessions in their parking lots. Try the libraries as another option.

#3 kfiscus

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Posted 17 July 2013 - 01:44 PM

See if a local radio station has a regular community events time slot. If they do, they are usually looking for people/events to come in/call in and talk. If you could get in before the Perseids, use that opportunity to inform the public of good meteors and no interference from the moon this year. Include the what, where, when, and how. Then your scope clinic could get promoted too.

#4 Sean Wood

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Posted 17 July 2013 - 03:38 PM

We do have a community time slot on our local NPR station they call it the "10&2 community review".. we've been lucky enough to be selected in the past but they receive quite a few entries for consideration. So it's sort of hit and miss depending if your event gets picked.

#5 kfiscus

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Posted 17 July 2013 - 03:50 PM

Yabbut- I think local regular stations have to meet a certain amount of air time for community service to keep their licenses. My local classic rock station (FM) and golden oldies (AM) stations can get desperate for filler material. Stations like that are going to have a lot more listeners than NPR.

The luck-of-the-draw situation with your 10 & 2 sounds like our community calendar for TV. It cannot be counted on at all.

#6 omahaastro

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Posted 19 July 2013 - 01:22 AM

Our man... local meteorologist Bill Randby. Bill publicizes our events with just hours notice... has even brought his family by for a look. Contact your local television meteorologist. Chances are, they're looking for a source to discuss what's going on in the night sky as well.

http://www.ketv.com/.../g774rw/-/in...

#7 ebusinesstutor

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Posted 22 July 2013 - 08:22 PM

At all of our events our central focus is to get people to sign up for notices of our upcoming events. Over the last few years, our list has grown to over 700 people interested in our events.

We do a daytime indoor event once a year at the library (with solar scopes outside)as well as some moon and planet viewing in the busiest park in town in the evening.






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