I am wondering which of these magazines will go totally digital, like Mercury has done. The cost of paper, printing and postage got too much.
It would be a brave move, and would only be taken as a last resort before closure.
But it may work - subscribes get a login, and can read the articles on line. Costs go down dramatically. However, I don't think the advertisers would like it, which would make it fail as revenue would shrink possibly more than costs.
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Re: The Trouble with the Magazines
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