Being a former commercial kinda guy, I am amazed that no one is expressing shock and dismay at the misleading advertising. In my day, if I were found out advertising my HD145 scopes a 1/2" smaller than real, I would have been skewered.... Having said that, the scopes are a great value for the money, if they work well, and most do.
In my experience, if you measure the diameter of the corrector of your mass produced Mak or SCT, and then divide that into the width of the outside portion of your secondary, you will get a CO percentage that agrees with what advertisements publish. This is a simple (simplistic?) definition that is likely legally (if not scientifically) defensible should a customer try to call them on this. The point made by others here and in other threads, is that there is MORE stuff that can happen to the light once it enters the telescope that can further reduce the "true" or I prefer the term "Effective" aperture and central obstruction. This include Primary and secondary Mirror size, Central baffle diameter, etc...
Is what the ads say WRONG? Well, not really, if one define aperture as the diameter of the front of your telescope. Do the Ads provide a COMPLETE STORY? Well, not really when one considers that other things impinge on the light path AFTER it enters the Scope. Welcome to the fuzzy world of marketing:-) In the end, Caveat Emptor, is sage advise to the buyer, as always. It always help for one to understand what they are buying before they buy it, and then not lose any sleep worrying about things. Things like collimation and optics aberrations are going to have a bigger effect on what you see than a few percent different in "effective" aperture, as is being discussed in another current thread.
My two Cents. Remember what you paid for it:-)
JMD
P.S. I would terribly remiss if I did not add, that manufacturers of premium optical systems, (like yours:-), usually take ALL the math into account when they design them:-) and report accurate numbers based on what reaches the eyepiece, rather than what the light first encounters upon entering the scope. Your customers are likely VERY knowledgeable and as such will see through any marketing haze. Which is why they are coming to you rather than some of the other options discussed here.
Edited by Wildetelescope, 17 March 2017 - 02:34 PM.