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The way of the business, brand name extiction.

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35 replies to this topic

#1 Binojunky

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Posted 02 March 2018 - 12:56 PM

Very recently Zen-Ray optics went under, sad because for a while they were selling some rather good optics at reasonable prices, now I see the Alpen Optics web site is down and has been for several days, anyone with more info out there, ?, thanks Dave.



#2 gunut

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Posted 02 March 2018 - 02:50 PM

Vortex in the next few years....and Keep an eye on Minox....


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#3 Mad Matt

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Posted 02 March 2018 - 02:56 PM

Unfortunately a lot of consolidation in the market at the moment. I also fear for Docter. ๐Ÿ˜•
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#4 Binojunky

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Posted 02 March 2018 - 02:57 PM

Vortex in the next few years....and Keep an eye on Minox....

Well my spelling wasn,t up to snuff (Extinction), regarding Vortex , they have moved all production to China, even the high end Vipers and Razors are no longer Japan made, not sure if this brought the prices down, Minox are the same, more and more stuff made in the far east instead of Germany, D.



#5 SandyHouTex

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Posted 02 March 2018 - 04:57 PM

 

Vortex in the next few years....and Keep an eye on Minox....

Well my spelling wasn,t up to snuff (Extinction), regarding Vortex , they have moved all production to China, even the high end Vipers and Razors are no longer Japan made, not sure if this brought the prices down, Minox are the same, more and more stuff made in the far east instead of Germany, D.

 

Just so you know, the Zeiss name on anything is becoming meaningless.  Iโ€™m big into cameras, and last year I almost bought a Sony point and shoot because it had a Zeiss lens on it, so I thought.  The Zeiss was twice the price of the one with the Sony lens (the one I bought).  Then I read this:

http://www.kenrockwe...ss/35mm-f14.htm

Zeiss: Brand name of famous German lens company. (Lens is actually made by Sony under license in Thailand; it's not made by Zeiss.)

Itโ€™s about a third of the way down.  Zeiss has begun just licensing their name and not making anything!


Edited by SandyHouTex, 02 March 2018 - 04:59 PM.

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#6 junomike

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Posted 02 March 2018 - 06:35 PM

Very recently Zen-Ray optics went under, sad because for a while they were selling some rather good optics at reasonable prices, now I see the Alpen Optics web site is down and has been for several days, anyone with more info out there, ?, thanks Dave.

Didn't hear about this.....was it advertised or just well known?

Also, looks like some Vendors still have a few Zen's available.



#7 gunut

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Posted 02 March 2018 - 09:31 PM

I think that the so called distributor for Minox in the US [Blaser] is pushing its new brand [Blaser Primus]...a run of the mill overpriced Chinese nock off....think they are using their firearm distribution connections along with Minox optics connections to try to push into the optics market.....sad .....thought Minox was about due for an upgrade with its HG line ..and was looking forward to it.....not much hope for that now.....but ya never know...



#8 Mad Matt

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Posted 03 March 2018 - 03:25 AM

An update of the Minix HG line is long overdue. I am still very happy with my HG 8x33 but sold my APO 10x43 as I was not using them. I really do wish they would come out with something that could compete with the Zeiss SF or Swarovski EL as I am in the market for an 8x42 but I have stopped holding my breath ๐Ÿ˜•

Edited by Mad Matt, 03 March 2018 - 03:27 AM.

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#9 Binojunky

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Posted 03 March 2018 - 01:22 PM

 

Very recently Zen-Ray optics went under, sad because for a while they were selling some rather good optics at reasonable prices, now I see the Alpen Optics web site is down and has been for several days, anyone with more info out there, ?, thanks Dave.

Didn't hear about this.....was it advertised or just well known?

Also, looks like some Vendors still have a few Zen's available.

 

Their is a brief thread on Bird Watchers forums,D.



#10 hallelujah

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Posted 03 March 2018 - 02:18 PM

Their is a brief thread on Bird Watchers forums,D

Give us a link old buddy. grin.gif

 

Stan



#11 Pinac

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Posted 03 March 2018 - 04:23 PM

..... [Blaser] is pushing its new brand [Blaser Primus]...a run of the mill overpriced Chinese nock off....

.....

.....

Actually, most of  the Primus is manufactured in Japan (Kamakura).



#12 edwincjones

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Posted 03 March 2018 - 07:30 PM

 " we have met the enemy and he is us"           

                                        Pogo

 

We vote on dealer and brand success/failure with our money and purchases.

Buying bino A is a vote for its continuation and a vote against the others.

 

Who do you want to vote for this year  question.gif

 you can vote early and often

 

edj


Edited by edwincjones, 03 March 2018 - 07:34 PM.

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#13 Binojunky

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Posted 04 March 2018 - 02:48 PM

 

Their is a brief thread on Bird Watchers forums,D

Give us a link old buddy. grin.gif

 

Stan

 

Due to the fact I,m a computer thicky I am unable to, Oh the shamebawling.gif , my apologies sir, not much of a thread anyway, three entries if I remember correctly, D/



#14 pat in los angeles basin

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Posted 04 March 2018 - 03:00 PM

this?

http://www.birdforum...ad.php?t=353077

or this

http://www.birdforum...ad.php?t=347900

or this... and look at the top of the list

http://www.birdforum...splay.php?f=674

 

 

                                   Pat



#15 hallelujah

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Posted 04 March 2018 - 04:35 PM

Thanks guys.

 

http://www.rokslide....ray-optics.html

 

Stan


Edited by hallelujah, 04 March 2018 - 05:02 PM.


#16 Pinewood

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Posted 04 March 2018 - 05:24 PM

Hello,

 

When Zen-ray first stated selling binoculars, there was a huge amount of enthusiasm among bird watchers and others.  Someone in this forum was a naysayer, claiming that the resale value was poor and that the lifetime guarantee was only for the lifetime of the company.  He was far sighted.  There is no guarantee that Celestron, Orion or Oberwerk will stay in business for decades.  Remember Garrett?  Nikon, Zeiss and Leica are facing their own problem:  price competition from China.  Both Zeiss and Nikon are outsourcing to China, so maybe they can survive.

 

Clear skies,

Arthur


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#17 Wayne Costigan

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Posted 05 March 2018 - 04:39 AM

Yet another reason to go Vintage! 


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#18 edwincjones

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Posted 05 March 2018 - 04:46 AM

Yet another reason to go Vintage! 

 

 

or not wait too long to get that optic you must have

 

edj



#19 Binojunky

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Posted 06 March 2018 - 10:38 AM

Hello,
 
When Zen-ray first stated selling binoculars, there was a huge amount of enthusiasm among bird watchers and others.  Someone in this forum was a naysayer, claiming that the resale value was poor and that the lifetime guarantee was only for the lifetime of the company.  He was far sighted.  There is no guarantee that Celestron, Orion or Oberwerk will stay in business for decades.  Remember Garrett?  Nikon, Zeiss and Leica are facing their own problem:  price competition from China.  Both Zeiss and Nikon are outsourcing to China, so maybe they can survive.
 
Clear skies,
Arthur


The truth is than few companies build their own binoculars anymore, if they do its mainly the very top models with lower range ones coming from a factory in China, the Phillipines or in the odd case Japan. One company in China, Vanguard ,however do make and sell under their own name,world sourcing is the name of the game, if owners knew the amount of Chinese and other foreign content in their expensive auto such as BMW they would be deeply distressed, D

#20 NDfarmer

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Posted 06 March 2018 - 08:18 PM

gunut, on 02 Mar 2018 - 1:50 PM, said:

Vortex in the next few years....and Keep an eye on Minox....

Nut:

 

You are from Wisconsin, why would you say Vortex ? 

 

They have a large market following, lots of the younger hunting market.

I am also disappointed they have now gone to China for mfr.  And the forums

say QC has slipped.

 

Tell us more, or just keep quiet.....



#21 NDfarmer

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Posted 06 March 2018 - 08:20 PM

Unfortunately a lot of consolidation in the market at the moment. I also fear for Docter.

Docter has already discontinued selling binoculars, now just selling some gun sights.

 

Warranty has also gone away.  Too bad, the 15x60 Nobilem is very good.



#22 NDfarmer

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Posted 06 March 2018 - 08:42 PM

junomike, on 02 Mar 2018 - 5:35 PM, said:

 

Binojunky, on 02 Mar 2018 - 11:56 AM, said:

Very recently Zen-Ray optics went under, sad because for a while they were selling some rather good optics at reasonable prices, now I see the Alpen Optics web site is down and has been for several days, anyone with more info out there, ?, thanks Dave.

Didn't hear about this.....was it advertised or just well known?

Also, looks like some Vendors still have a few Zen's available.

 

I am not sure why you posted this. 

 

Zenray is all done, and those prices are still very high retail.

 

Tell us more ?



#23 SandyHouTex

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Posted 07 March 2018 - 10:55 AM

 

gunut, on 02 Mar 2018 - 1:50 PM, said:

Vortex in the next few years....and Keep an eye on Minox....

Nut:

 

You are from Wisconsin, why would you say Vortex ? 

 

They have a large market following, lots of the younger hunting market.

I am also disappointed they have now gone to China for mfr.  And the forums

say QC has slipped.

 

Tell us more, or just keep quiet.....

 

I liked Vortex and bought quite a few of their riflescopes, binoculars, and red-dot/laser sights a couple of years ago.  About a year and a half ago I bought one of their riflescopes for a Weatherby I have.  It's now gone back to the factory a second time, because when I try to sight it in, my rifle continues to hit high and right.  It's almost like after I adjust the turret(s) and fire, the recoil knocks the reticle back to where it was.

 

Another thing that concerns me, is that since I bought a lot of my scopes, they've went to "Gen. 2".  I don't know what that means, and if they've went to China for manufacturing, I'll be very curious as to how the quality holds up.  Like someone said earlier, a "lifetime" warranty is only good for the "lifetime" of the company.

 

By the way, I mounted a Leupold on the rifle I mentioned above, and sighted it in with 6 shots.  30 years ago a friend of mine that introduced me to hunting said, "Buy only Leupold, all the rest are junk."  He may be right.  Leupold has been in business for a very long time, 111 years, so their "lifetime" warranty is a good deal.  I went to Vortex because at the time, Leupold only offered their "Duplex" reticle and Vortex offered many more useful ones.  Now Leupold has begun offering more useful reticles, so I'll probably stay with them.



#24 Binojunky

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Posted 07 March 2018 - 11:32 AM

gunut, on 02 Mar 2018 - 1:50 PM, said:

Vortex in the next few years....and Keep an eye on Minox....

Nut:
 
You are from Wisconsin, why would you say Vortex ? 
 
They have a large market following, lots of the younger hunting market.
I am also disappointed they have now gone to China for mfr.  And the forums
say QC has slipped.
 
Tell us more, or just keep quiet.....


Pardon me, no need for that unfriendly attitude, considering they dropped the Eagle Optics line( the same company also owns Vortex ) and have shifted production to China for their higher cost models, the Viper and Razor, the Razor by the way is a $1500 binocular maybe all is not well at Vortex, they may at one time been a big player in the world of binoculars but many new companies have emerged in the last 5 yrs, just saying,D.

#25 Riccardo_italy

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Posted 08 March 2018 - 04:22 AM

Safe brands are:

- Zeiss

-Nikon

- Canon

Those big companies might go out of the sport optics market, but unlikely they will go out of business.

 

I consider as "almost safe" Celestron and Swarovski. As you can see, everything from cheap entry-level binos up to premium alphas are represented in this group. :)


Edited by Riccardo_italy, 08 March 2018 - 04:24 AM.

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