There was one of these at NEAF 2018 and it was awesome. It's a 100mm eyepiece, so very low magnification on your typical scope. It had very good eye relief, large FOV, and was extremely sharp. This is clearly intended for new folks to quickly settle in on a target and then switch to more typical eyepieces for observing. No having to co-align a separate finder. The cost on the Vixen webpage is 4,500 Yen, which is only about $45, so I can see one of these in my telescope gadget bag soon. Here is a Google translation of the Vixen webpage listing:
"Eyepiece type finder: It is a simple eyepiece with a focal length of 100 mm. It is equipped with a crosshair and can be used as a viewfinder by replacing it with an observation eyepiece. Since the focal length is long, low magnification can be obtained and a wide range that can be used as a viewfinder can be seen. When used for a telescope with a focal length of 600 mm. Magnification = focal length of telescope 600 ÷ focal length of finder eyepiece 100 = 6 times.
Since it is replaced with an eyepiece lens, it is difficult for beginners to use the optical axis of the viewfinder without difficulty and can be used immediately. After putting the target on the crosshair, replace it with the observation eyepiece and adjust the focus and observe."