If you want to sell telescopes.......the "less fortunate" can afford Dobsonians. (best bang for the buck) However, can they afford the EP's to go with it? John made scopes cheap, and his buddy Al made EP's expensive. I can almost guarantee John D. owns plenty of TV stock. There are no heroes. Though sometimes businessmen make everyone happy
One of the myths that has grown over the years is that one needs expensive eyepieces like the TeleVue's to enjoy a Dobsonian. I can only think it comes from people who haven't spent much time with a Dob.
I bought my 12.5 inch F/4.06 Discovery Dob almost 20 years ago. I had a collection of Plossls with an couple of old orthos and a 20mm Erfle. They did a reasonable job in my 8 inch F/6 and in the F/4.06 they were far from sharp sharp to the edge but I didn't care, the views were still amazing.
Fast forward to 2018, the kids are all in their 40's, have families of their own, good jobs with homes. In those 20 years I have been able to build a nice set of eyepieces manufactured by TeleVue. But I like to keep things in perspective so I spend a night with simple, very affordable eyepieces in my 10 inch F/5. The views are not as perfect or as wide as they are with the TeleVue's but they're more good enough for me.
I also find it quite amazing that anyone would suggest that John Dobson ever owned any stock in anything, let alone TeleVue. That's something that astronomical in magnitude..