No offense to anyone but I'm sure glad I no longer care about Roland or his telescopes. I signed up for a couple of scopes 10-12 years ago (with the same email I have today), called once or twice over the years to see how things were going. Treated like they couldn't care less about my business so I no longer care about theirs. I'm quite happy with the crappy Televues I own currently (and the ones I owned in the past). This guy seems to be taking a cue from Rolex.
I don't think the comparison to Rolex is fair. Rolexes are expensive because: 1. expensive marketing campaign, glossy ads, product placements, implying they're the unquestioned best in the world. And 2. they keep the production down to just below demand. That keeps the price high, and the used market prices are about as high as the new prices, or even higher. It keeps Rolexes from depreciating, which is good for the owners but not so good for those who'd like to buy them and can't afford it.
Incidentally, Rolex is not the very top tier of mechanical watch. Makers like Patek-Philippe, JLC occupy a higher tier with better hand-finishing of dials and hands and more sophisticated movements. And there is an even higher tier of one-person manufacturers, where there may be assistants but it's one designer and maker's vision that's more comparable to AP.
Compare with Astro-Physics. AP spends nothing advertising their telescopes. They had small ads for scopes in Sky and Telescope back in the 80s but since then they've let their reputation do the selling for them. They still advertise their mounts. AP produces as many scopes as Roland can. I'm sure he'd love to produce more, and that's part of what drove reintroducing the Traveler. Rolexes come off an assembly line, while Roland does the optics for the AP. So what should he do - raise the price so there's little waiting list but they're out of reach of amateurs? Allow others to produce them using his name? Use a lottery instead of a waiting list? I'm sure you could see the problems with those approaches.
There's nothing the matter with Televue and Roland has been widely quoted as saying you should not just sit on your hands doing no observing waiting for your name to come up.