My thinking about deep space objects and names:
Names are easier to remember than alphanumeric designations. Anything that helps me remember something is good.
Names also are descriptive and can add intrigue. There's a lot of magic in the eyepiece. Alphanumerics are sterile, "clinical" and boring. NGC6946.. Or the Fireworks galaxy . I spent most of my adult life in a laboratory , making measurements, doing experiments. Careful descriptions and cataloging of data was important.
I'm not doing that anymore. I'm not playing scientist , I'm a tourist of the universe.. The vast majority of the objects I view have M-, NGC- , IC- , UGC-, PGC- or some other alphanumeric. A name every so often is welcome.