still not exactly sure why the 8-24mm has more glass/elements and costs more yet that doesnt mean its better than the smaller 7-21mm model.
Why the heck is it so much fatter?
and why did SVbony even make both models then? if they are so close in spec
It is likely that SVBony doesn't make anything, they are a marketing company. Create a brand and bring products to market. So they found 3 zooms that they thought would sell. Perhaps they have a quality standard and these met the standard.
So, you order 250 of each and see how they sell. The one that hits big gets reordered. The one that sells poorly gets dropped.
Celestron, and Orion are essentially marketing companies. Their products are produced by someone else. It might be exclusively for them and it might not. That is why there are so many scopes, eyepieces, filters, etc. that look the same, because they are the same.
Orion and Sky-Watcher get most of their product from Synta. There may be slight variations, like one has a RDF and one has a straight through 8X50 finder, but the core product is the same.
Zhumell and Apertura are marketing brands for GSO stuff, as another example.