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Maricopia Co, AZ votes to allow electronic billboards... UGH!

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#1 paul


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Posted 23 November 2021 - 10:49 PM

This is a copy of an email I received from a neighborhood coalition in Phoenix. Terrible news!!



In a 4-0 vote, Maricopa County Supervisors voted yesterday to approve an applicant-written text amendment by Becker Boards to become law.

What it means
Passage of this law means that Becker Boards and other sign companies can erect off-premise digital advertising signs on unincorporated county lands.

What are the specifics?
Now, digital signs on county lands can:

be as big as 14' x 48'
change messages every 8 seconds
be 150' separation from residential
be as bright as 300 nits (equal to 10 full moons)
be within 3 miles of incorporated land (cities and towns)
What the law doesn't do
The law does not require a sign company to take down other boards when erecting a digital sign. That's contrary to scores of jurisdictions around the country, including Phoenix, which requires sign companies to take down 1200 s.f. for every digital sign erected.

Nor does the law increase message dwell times (8 seconds, the standard, is pretty rapid). It also doesn't reduce the illumination to a number less than 300 nits, which is the equivalent of the brightness of 10 full moons.

How about our Supervisors?
On this issue, we don't think anyone can say that  they did anything for the opposition.

There was a last minute entry by Becker Boards' competitors; even other sign companies were kept out of the loop.

You can watch the meeting on YouTube here.

What's next?
More than 700 separate emails were sent in opposition to allowing digital signs on county lands. It is clear that there are a significant number of residents who don't want these eyesores across our highways.

We will continue to fight against these signs and the visual blight they cause.

Our thanks
Thanks goes out to Scenic America and Scenic Arizona, as well as Sierra Club Grand Canyon Chapter, the Arizona Astronomy Consortium, International Dark Skies Association--Phoenix Chapter and the hundreds of people across the county like you  who let their voices be heard.

We are not gong away on the issues of dangerous and distracting signs that light up our night sky. We hope you'll be right there with us.

Edited by paul, 23 November 2021 - 10:50 PM.

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#2 RLK1



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Posted 23 November 2021 - 10:53 PM

Sorry to hear that about those electronic billboards going up. It wasn't too long ago that I recall the governor of Az extolling the protection of AZs dark skies as a virtue...

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#3 wavefront


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Posted 24 November 2021 - 12:29 AM

Unincorporated county lands ? Smells like something dishonest. It's not sad, it's awful. Those things are a danger to night time drivers angry.png

Can you put petitions on CN ?

Edited by wavefront, 24 November 2021 - 12:33 AM.

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#4 ABQJeff


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Posted 24 November 2021 - 01:42 AM

Well hopefully IDA and all the other organizations share who voted for this with their members and helps campaign against them, regardless of their political party.
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#5 Illinois



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Posted 24 November 2021 - 06:48 AM

That’s sad! Lot along 294 near OHare Airport. Lot of crazy drivers and how can look at billboards and driving at the same time? Can you memory phone number when you pass the sign and keep eye on road? Crazy! Not make sense! 

Edited by Illinois, 24 November 2021 - 06:49 AM.

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#6 dustyc


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Posted 24 November 2021 - 11:28 AM


Yeah, even with various research organizations weighing in and the general public raising a stink, nothing speaks to the politicians like businesses with needs. (and paying taxes)

Geez, ya think in this day and age they would put in transponders that would ping your cell phone with sponsor ads as you pass by instead of littering the roadside with these eyesores. After awhile they become monuments and as such nobody pays attention to them anymore.



Edited by dustyc, 24 November 2021 - 12:02 PM.

#7 Dobs O Fun

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Posted 24 November 2021 - 01:56 PM

Electronic billboards are really, really cool.......when your walking in a downtown district near times square, but I wonder about distracted driving too. People already have cell phones in their face between them and the steering wheel. How about destroying dark adaptation for drivers?

Perhaps something comes out of this and they realize this is not a good idea.
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#8 George N

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Posted 24 November 2021 - 04:39 PM

The "commercial town" near me - long developed 'strip mall' area -- banned these signs for one simple reason -- dangerous because they distract drivers. The few I have seen are very distracting - day or night!

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#9 Napp



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Posted 25 November 2021 - 01:11 PM

We've got these signs here in Jacksonville, FL.  They are just in town, though.  They were a little distracting to start but are now just a part of the already overlit excess. 

#10 Dobs O Fun

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Posted 25 November 2021 - 02:43 PM

Definitely a far cry from the Burma Shave signs from yesteryear
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