Jump to content

  •  

CNers have asked about a donation box for Cloudy Nights over the years, so here you go. Donation is not required by any means, so please enjoy your stay.

Photo

Sears "Tower" trade name -- a conundrum

  • Please log in to reply
11 replies to this topic

#1 Michael Covington

Michael Covington

    Author

  • *****
  • topic starter
  • Posts: 7,971
  • Joined: 13 May 2014
  • Loc: Athens, Georgia, USA

Posted 27 June 2022 - 09:56 PM

In the 1960s and even earlier, "Tower" was the trade name for many Sears optical, photographic, and electronic products.  Tower telescopes turn up here occasionally.

 

I thought this had to do with the Sears Tower in Chicago, until I learned that it wasn't built until about 1973.  

So what tower did they have in mind?   Looking at a few pictures, I see that various large Sears buildings did seem to have a tower-like structure at their main entrance.  Presumably, the tower is part of their corporate culture and symbolism.   Can anyone shed more light on this?


  • pcrichmond likes this

#2 Terra Nova

Terra Nova

    ISS

  • *****
  • Posts: 27,547
  • Joined: 29 May 2012
  • Loc: 39.07°N, 229m AMSL, USA

Posted 27 June 2022 - 10:44 PM

Michael, check out my post here.

 

https://www.cloudyni...ead/?p=11128376

 

It may answer your question.


  • GreyDay and Michael Covington like this

#3 Michael Covington

Michael Covington

    Author

  • *****
  • topic starter
  • Posts: 7,971
  • Joined: 13 May 2014
  • Loc: Athens, Georgia, USA

Posted 28 June 2022 - 09:00 AM

Ah!  So there *was* another Sears Tower.  Thanks for clearing that up!

I should have said more precisely that "Tower" was the trademark for many of their optical products, all of their photographic products, and apparently the occasional electronic products that didn't have to do with music, radio, or TV.  (Those were Silvertone, along with musical instruments.)

The tower in the Tower logo seems to have an obelisk-like top rather than a flat top, though.  I wonder...


  • Terra Nova likes this

#4 Terra Nova

Terra Nova

    ISS

  • *****
  • Posts: 27,547
  • Joined: 29 May 2012
  • Loc: 39.07°N, 229m AMSL, USA

Posted 28 June 2022 - 09:05 AM

Ah!  So there *was* another Sears Tower.  Thanks for clearing that up!

I should have said more precisely that "Tower" was the trademark for many of their optical products, all of their photographic products, and apparently the occasional electronic products that didn't have to do with music, radio, or TV.  (Those were Silvertone, along with musical instruments.)

The tower in the Tower logo seems to have an obelisk-like top rather than a flat top, though.  I wonder...

I noticed that as well and wondered the same thing. A little artistic license perhaps. As a logo, it does look better than a simple rectangular prism.


  • Michael Covington likes this

#5 ErnH2O

ErnH2O

    Explorer 1

  • -----
  • Posts: 64
  • Joined: 17 Aug 2018

Posted 28 June 2022 - 05:21 PM

Ah! So there *was* another Sears Tower. Thanks for clearing that up!

I should have said more precisely that "Tower" was the trademark for many of their optical products, all of their photographic products, and apparently the occasional electronic products that didn't have to do with music, radio, or TV. (Those were Silvertone, along with musical instruments.)

The tower in the Tower logo seems to have an obelisk-like top rather than a flat top, though. I wonder...


If you look at other photos of the Merchandise Tower, you will see that it does have an obelisk top on it. Cheers.
  • Michael Covington likes this

#6 Kasmos

Kasmos

    Fly Me to the Moon

  • *****
  • Posts: 5,114
  • Joined: 19 Aug 2015
  • Loc: So Cal

Posted 29 June 2022 - 01:34 AM

I noticed that as well and wondered the same thing. A little artistic license perhaps. As a logo, it does look better than a simple rectangular prism.

If you look at other photos of the Merchandise Tower, you will see that it does have an obelisk top on it. Cheers.

Carefully look at the logo again

Sears Tower.jpeg

It's not a obelisk

 

it's a just an example of how a building looks using a 3 point (Worms Eye View) perspective

 

https://www.youtube....h?v=EPBaHkj753I


  • Terra Nova, mikerepp, jcruse64 and 1 other like this

#7 DreamWeaver

DreamWeaver

    Vanguard

  • *****
  • Posts: 2,273
  • Joined: 30 Dec 2008
  • Loc: Tucson, AZ

Posted 29 June 2022 - 09:14 AM

The one that Terra posted in the other thread doesn’t have the Sears in a circle, and is drawn differently.

https://www.cloudyni...ead/?p=11128216


  • Kasmos likes this

#8 Michael Covington

Michael Covington

    Author

  • *****
  • topic starter
  • Posts: 7,971
  • Joined: 13 May 2014
  • Loc: Athens, Georgia, USA

Posted 29 June 2022 - 09:57 AM

The one that Terra posted in the other thread doesn’t have the Sears in a circle, and is drawn differently.

https://www.cloudyni...ead/?p=11128216

Right, that is the version that seems to have the obelisk-shaped top of the tower.



#9 Terra Nova

Terra Nova

    ISS

  • *****
  • Posts: 27,547
  • Joined: 29 May 2012
  • Loc: 39.07°N, 229m AMSL, USA

Posted 29 June 2022 - 12:35 PM

Carefully look at the logo again

attachicon.gifSears Tower.jpeg

It's not a obelisk

 

it's a just an example of how a building looks using a 3 point (Worms Eye View) perspective

 

https://www.youtube....h?v=EPBaHkj753I

You’re right Chris, I shoulda caught that. It’s easy to see on closer inspection! I alway loved perspective drawing. I was teach it to my grandson last Spring.



#10 Terra Nova

Terra Nova

    ISS

  • *****
  • Posts: 27,547
  • Joined: 29 May 2012
  • Loc: 39.07°N, 229m AMSL, USA

Posted 29 June 2022 - 12:41 PM

The one that Terra posted in the other thread doesn’t have the Sears in a circle, and is drawn differently.

https://www.cloudyni...ead/?p=11128216

That’s right. Check out the label on my little Sears scope. Note the shading at the top. Here it is an obelisk and not a visual artifact of 3-point perspective. I think it was entirely an artist’s representation and when the label was re-designed, the tower was represented differently. I do think tho that in all cases, it’s based on the original Art-Deco Sears Tower building.

Attached Thumbnails

  • 50522F4B-697E-45DC-B9BC-1F93C1F7D397.jpeg

  • mikerepp and Kasmos like this

#11 Kasmos

Kasmos

    Fly Me to the Moon

  • *****
  • Posts: 5,114
  • Joined: 19 Aug 2015
  • Loc: So Cal

Posted 29 June 2022 - 01:09 PM

That’s right. Check out the label on my little Sears scope. Note the shading at the top. Here it is an obelisk and not a visual artifact of 3-point perspective. I think it was entirely an artist’s representation and when the label was re-designed, the tower was represented differently. I do think tho that in all cases, it’s based on the original Art-Deco Sears Tower building.

I'd seen the version with the shaded side but glanced by it so fast I didn't notice the filled in top. (another case of look before you speak) One might argue as a graphic image it's bolder and therefore works better.

 

So which logo is older? Sans the Sears ball?


  • Terra Nova likes this

#12 Terra Nova

Terra Nova

    ISS

  • *****
  • Posts: 27,547
  • Joined: 29 May 2012
  • Loc: 39.07°N, 229m AMSL, USA

Posted 29 June 2022 - 01:34 PM

So which logo is older? Sans the Sears ball?

 

Good question. Not being a Searsologist, I don’t know. It would be interesting to find out tho. Would the maker tell the story? Mine is a Towa.




CNers have asked about a donation box for Cloudy Nights over the years, so here you go. Donation is not required by any means, so please enjoy your stay.


Recent Topics






Cloudy Nights LLC
Cloudy Nights Sponsor: Astronomics