Regarding the ongoing debate about the pluses and minuses of the ZWO ecosystem, it seems like there's a parallel here with the world of personal computing. There's a long-running debate between those in the Apple/Mac ecosystem and the those in the Windows/PC ecosystem. For many years (decades?), the Mac was a closed ecosystem. This had the advantage of ensuring everything "just worked" but also tended to make their products more expensive. PCs on the other hand, were usually cheaper and offered more options, but required more understanding of protocols, etc.
It seems like ZWO is following in the Apple model; their ASIAirPlus/Mini and ASIAir App "just works"; even absolute astro-imaging beginners can immediately reap the benefits of plate solving integrated into polar aligning, auto-guiding, planetarium/Go-To, and imaging runs. All they have to do is stay within the ZWO ecosystem (of course, there is support for Canon and Nikon DSLRs, and quite a variety of EQ mounts). But yes, getting a ZWO-based astro-imaging system working is virtually trouble-free.
Just as in the PC world, astrophotography options seem to multiply in the non-ZWO world. I agree with the essence of Zambiadarkskies post above; it comes down to whether or not all those choices are important to you--and admittedly, PC software like N.I.N.A. has many fans--or if you just want a system that's easy to put together and yields pleasing results. The choice is yours.