Could it be that the origin is so expensive because almost all it's parts are newly designed?
Usually the saving would come from manufacturing at scale and reusing. It appears to me that the only part that largely still exists is the evo like mount. Celestron has designed the OTA from scratch, the internal focusing mechanism from scratch, the camera housing from scratch. So despite being a major telescope maker, they are closer to a vespera in that they have to have a separate exclusive manufacturing process for building the origin. So they have to recover costs by passing them on to the customer, just like pretty much all the startups in this sphere.
I think that’s a big part. There is a very strong price volume curve for highly engineered low volume products because the initial R&D cost is a strong component just like tooling (another fixed initial cost), material cost and manufacturing assembly labor costs.
When volumes increase, or you start leveraging your components into new products, then this R&D and tooling overhead starts to drop and that can be a big factor early in a product evolutionary cycle.
As volumes increase or overtime, the initial R&D cost and initial tooling cost starts to get amortized over more and more products and pretty soon you’re down to the variable costs of a mature product: material cost, assembly labor and factory overhead, sales and warranty costs, and gross margin.
Edited by smiller, 14 January 2024 - 10:25 AM.