Tony has a good point.
There are those who don't see it and there are those who can't see it. Two different things.
For that matter, there are those who won't see it even though they could see it.
In my experience those who don't see it and those who can't see it are usually the same. Everyone I know who lives in a rural area and some I know who live in town but have relatives in a rural area has seen the Milky Way, as they tend to mention it at some point or other, or when I tell them I am an amateur. Those who can't see it and have never been outside of an area where they can't see it are often amazed that they can see it even when it is barely visible. For instance there were people at the Indiana Family Star Party last year who were members of the general public, and they were awed by the fact that the Milky Way was that slightly brighter band of light across the sky, and I was not awed by the fact that it was barely visible in a B5/B6 area sandwiched between two mostly LED light domes! Btw I have excellent vision, so even in my home area with a high B4 or slightly less I can see the Milky Way into Cassiopeia as well as on occasional the winter Milky Way looking a little "suck in the breath" beautiful. M23, M8, M24, M6, M7, M31 all naked eye. M33 I have yet to see for sure naked eye but I think it can be done. I have actually managed to resolve 3 stars in the hook of Collinder 399 (the Coathanger open cluster) with the naked eye near the zenith.