Maybe this was they’re final push to get rid of them. ...
Seems like this is the second time they've closed these out.... (If I were to guess, they get a big batch every so often and after they've sat around at the regular price, (competitive with Celestron's equivalent offering, but no bargain,) for a while they decide to cash out. Maybe?
... ETA: So I guess I was right. I had posted in our local club's e-group about the sale and someone said it's up to $299.99 now. I asked where they saw it for that price and he said he'd clicked my link. So I clicked it and there is a whole other telescope that it goes to now. I went to SVbony's website and searched for SV510 and it brought up the link with the image of the 510, but clicking it takes you to this new scope. This is what's there now.
That scope, the SV520 has been discussed for it's own merits* and might be a really good deal at 90/800 with decent accessories and an adequate mount. I haven't seen any reviews of it though as it doesn't seem widely distributed (yet?).
(*probably in the "Unusually inexpensive refractors" thread, I forget exactly.)
Also a regular scope with a solar filter is much more flexible and general purpose than a dedicated scope. It's just not as fool proof for careless users. The new offering is honestly a better scope for most newbies (who don't already have the necessary upgrades to successfully play with the cheap solar toy.)