On images C/ISON looks big and health, but what is mostly missing from the images is a scale indicating image size. The nice, bright, seeming "head" of C/ISON on images is little more than a mere 1' in size. For a comet currently just 1.3AU from the Sun this is unusually small. Visual observers are mostly reporting a faint and diffuse outer coma up to 4' in size, but this is very weak.
Yes, I agree. Gauging the size is hard for a little comet like ISON. Here's what I usually do for my comet images:
I looked up the distance between two stars in the image with Cartes du Ceil and created the scale bar based on that. So, it might be off +/- 20 seconds.